Helen Squared - The Power of Two

Legal Marketing Strategy for Law Firms and Legal Tech Brands

Strategic, Scalable Marketing - Built for Legal

Legal marketing that’s human, strategic, and built to last.

Legal marketing that’s human, strategic, and built to last.

Legal marketing that’s human, strategic, and built to last.

Who we are

Helen Squared is a specialist legal marketing agency that helps ambitious law firms and legal technology businesses build strong marketing foundations. Whether you’re expanding, repositioning, or clarifying your message, we deliver the strategy, content, and systems to move your business forward.

With decades of legal industry experience and a proven step-by-step programme, we support legal businesses that are serious about growth and ready for marketing that reflects their true value.

We’re Helen Burness and Helen Foord - a pair of legal marketing experts who’ve spent over 40 years combined working with law firms, legal tech disruptors, and professional services providers.

Through Helen Squared, we bring that experience together in one tailored, strategic offering. Backed by the expert teams at Saltmarsh Marketing and ELE, we help legal businesses put the right marketing structure in place and keep momentum long-term.

LET'S TALK
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Legal Marketing That Knows Where It's Going (And Takes You With It)

Our Five Steps to Five Star programme is designed to take you from ideas to impact with a clear roadmap, expert support, and practical tools along the way.

Five Steps to Five Star Marketing Visual
Five Steps to Five Star Marketing Visual
Five Steps to Five Star Marketing Visual
Five Steps to Five Star Marketing Visual
Five Steps to Five Star Marketing Visual
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Flexible Options for Every Ambition

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Choose the right version of our Five Steps to Five Stars programme based on your firm’s current stage:

Boutique and mid-sized law firms that want to build their brand and attract more of the right clients

Lite Steps - A focused sprint to help you define your message and next marketing moves

Boutique and mid-sized law firms that want to build their brand and attract more of the right clients

Strong Steps - A comprehensive strategy and tools package with team support built in

Boutique and mid-sized law firms that want to build their brand and attract more of the right clients

Bold Steps  - A full strategic relaunch for businesses making big moves and aiming high

Each stage delivers structure, clarity, and long-term marketing capability — with your goals at the centre.

"Helen Squared (Helens Burness & Helen Foord) have been superb partners for Complete Projects. In just a few weeks, they got us through audience, strategy, content and implementation for effective and sustainable marketing activity where we previously just relied on word of mouth reputation. They’ve also brought us many direct connects to potential clients, partners and colleagues.

All with the sense of fun suggested by the 80’s hook that initially reeled us in (Five Steps to Five Star then One Step Beyond)."

Mick Edmondson
Founder & Program Lead - Complete Projects

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WHO we work with

Helen Squared is the ideal legal marketing consultancy for:

Boutique and mid-sized law firms that want to build their brand and attract more of the right clients

Boutique and mid-sized law firms that want to build their brand and attract more of the right clients

Legal tech companies growing into new markets or preparing for investment

Legal tech companies growing into new markets or preparing for investment

In-house legal teams looking to communicate more effectively with stakeholders

In-house legal teams looking to communicate more effectively with stakeholders

Legal industry suppliers who want to stand out in a specialised, trust-driven sector

Legal industry suppliers who want to stand out in a specialised, trust-driven sector

Helen Squared Team Meeting - Scottish HQ

If your legal business is ready to grow strategically, we’re the marketing partner built for you.

What makes helen squared different?

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Legal industry suppliers who want to stand out in a specialised, trust-driven sector

Legal Sector FocusWe don’t generalise. We specialise. Every insight, idea, and recommendation is rooted in real experience working with legal businesses like yours.

Legal industry suppliers who want to stand out in a specialised, trust-driven sector

Strategy Comes First We help you avoid scattered tactics by starting with the big picture. Our goal is long-term, sustainable marketing that supports your business journey.

Legal industry suppliers who want to stand out in a specialised, trust-driven sector

Content-Led, Relationship-Driven
You won’t just get plans. You’ll get people who care. We become an extension of your team, supporting your goals with empathy, expertise, and a personal touch.

Legal marketing that’s human, strategic, and built to last.

Legal marketing that’s human, strategic, and built to last.

Legal marketing that’s human, strategic, and built to last.

Ready to Grow?

Let’s build a marketing foundation that reflects your expertise and drives your next chapter.
Whether you’re refining your message, increasing your visibility, or preparing for scale, we’re ready when you are.

Book a Discovery Call
Explore the Five Steps Programme
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