We are Helen Burness and Helen Foord. Between us, over forty years of legal marketing across law firms, legal tech businesses, chambers, and membership bodies of every shape and size.
The legal sector has its own logic, and we understand it. Helen Squared grew out of a simple observation: that ambitious legal businesses consistently outperform their own marketing, not because they lack ideas, but because they have never had the right people close enough to help.
The people you brief are the people who do the work
Obvious, you would think. Yet surprisingly rare in practice.
When you work with Helen Squared, you get both of us. Two Helens bring over forty years of legal marketing experience across strategy, planning, and delivery. We scope the work, we deliver it, and we stay close enough to notice when something needs adjusting.
For projects that need extra hands, we draw on a trusted network built up over years. From our go-to brand and website experts to paid media expertise or something else entirely, we know who to call. You will always know who is involved and why.
How we got here
Helen B runs Saltmarsh Marketing. Helen F leads ELE. In 2021 we decided to combine what we each do well and build something neither of us could offer alone: a small, senior consultancy focused entirely on legal, with the experience to think strategically and the hands-on involvement to deliver.
The firms and businesses we have worked with range from early-stage legal tech finding its feet to long-established practices with complicated stories to untangle. Each one has taught us something. The work is different every time, which is precisely why we still find it interesting.
Why we built it this way
Small by design. It means we can be honest, direct, and useful without the overhead that usually comes with agencies or larger consultancies.
We are not an agency. We are not an interim hire. We sit somewhere more useful than either: close enough to understand your business properly, independent enough to tell you what we actually think. Consultancy-level thinking, specialist execution, and direct access throughout.
Before any tactics, we go deep. We want to understand your business, your clients' experience, and the gap between what you think you are saying and what people are actually hearing. Everything we build from there is specific, evidenced, and designed to last.
What clients say
Think we might be the right fit?
If your legal business is growing, repositioning, or simply at the point where the marketing needs to catch up with the firm, we would like to hear from you.
One of the Helens will come back to you directly.