Two Helens. One clear goal. Legal marketing that means business.
Helen Squared is a partnership between two legal marketing pros - Helen Burness and Helen Foord - created to help legal businesses get their marketing sorted.
We work with law firms, legal tech brands, and professional service providers to build the kind of marketing foundations that support real, sustainable growth.
Every client works directly with us. And to keep everything moving, there’s Michelle (sadly not called Helen), who turns our ideas into action.
Strategy, messaging, content, systems, all lined up to help you get seen, stay consistent, and grow with confidence.
WHY WE DO WHAT WE DO
After years in the legal world, we saw the same pattern again and again: brilliant businesses with smart people and serious potential, but no structure or headspace to make their marketing work.
We set up Helen Squared to fix that. We believe every ambitious legal business deserves access to great marketing, to proper thinking and practical tools that make a real difference.
How we got here
In 2021, we joined forces - Helen B from Saltmarsh Marketing, and Helen F from ELE - bringing together decades of experience across law firms, chambers, legal tech companies, and consultancies.
We’ve worked with businesses of all sizes, in all corners of the legal sector, and we know what works (and what’s just noise). Helen Squared is the result: a straight-talking, strategy-first marketing partner that’s here to support your growth, your message, and your team.
What we bring to the table
Everything we do is tailored, but it’s always built around one thing: strong foundations.
Our Five Steps to Five Star Marketing programme gives you the structure, direction, and tools to get your marketing in shape and keep it moving. From strategy and planning to content creation and team training, we’re with you from the big-picture thinking right down to the LinkedIn posts.
Who we are
Helen Burness
Helen B brings energy, clarity and deep legal marketing experience to every project. With a sharp eye for content that lands, she’s spent years helping legal brands find their voice and build a presence they’re proud of. Whether it’s strategy, storytelling or team upskilling, Helen makes things happen - with heart and humour.
Helen Foord
Helen F is all about structure, systems and practical thinking. With a background in legal business development and comms, she knows how to turn a strategy into something that actually works - for your business, your team and your goals.
She’s been helping legal and professional services firms with strategic marketing for over two decades.
Together, we lead a wider crew through Saltmarsh Marketing and ELE and have a fantastic support team, without whom a lot of the good stuff would not actually come to pass!
When you work with Helen Squared, you get real expertise, clear advice, and a down-to-earth partnership that’s fully focused on your success.
What we believe in
Who we work with
If you’re serious about building something solid and visible in legal, we’re here for it.
What it's like to work with us
We’re collaborative, honest, and refreshingly un-corporate. We’ll challenge you where it helps, support you where it matters, and always bring energy, focus, and care to the table.
We’ve helped businesses grow faster, win better clients, and build internal confidence in their message - and we’ve done it in a way that feels natural, not forced.
Want to work together?
Helen Squared is built for legal businesses that want structure, strategy and support - without the bloat of an agency or the pressure of doing it all in-house. You get big thinking from both Helens, delivery muscle from Michelle, and long-term momentum from having the right marketing foundations in place.
Two Helens. One programme. Strategic legal marketing, done properly.
If you’re ready to take your legal marketing seriously - and want a team who’ll make it feel easy and impactful - let’s talk.
Helen Squared - legal marketing that reflects your ambition, and helps you act on it.
