Who we work with
Our clients are legal founders and law firm leaders who want more than piecemeal marketing for their company. They want to get serious about strategy, visibility and consistency.
We work with:
Most of our clients want the same thing: a smart marketing plan and someone who can just get it done.
That’s where we come in.
What we've delivered
We embed strategy, deliver content and build systems that scale. Most clients start with our Five Steps to Five Star Marketing programme, then continue with One Step Beyond for ongoing support.
Here are some of the ways we have worked with our clients in legal:
We built and delivered a full marketing programme for this new-generation law firm, including brand strategy, positioning and messaging, a content programme and LinkedIn training to underpin it all and increase share of digital voice.
“Can’t recommend Helen Squared enough to innovative law firms in the market for great digital marketing strategies and services. They’ve given us the best possible programme for a firm our size, at a budget we could afford. Helen Squared knows how to be innovative without being disrespectful to the legal profession. They push on creativity just enough, while maintaining the trust clients expect from their lawyers.”
– Clotilde Iaia-Polak, Managing Partner, Yungo Law
We ran Five Steps to Five Star across two sides of the business, building strategy, delivering campaigns, and putting the systems in place to support future growth.
“They got us through audience, strategy, content and implementation in just a few weeks. We’d previously just relied on word of mouth.”
– Mick Edmondson, Programme Director, Complete Projects
“Working with the Helen Squared team has made a real difference to Complete Projects. They took the time to understand our business, helped us define our strategy and clarify our messaging. We now have a strong foundation and clear direction. They’ve also opened doors through their network that we wouldn’t have found ourselves.”
– Keith Bottomley, Head of Legal, Complete Projects
echo.legal was our flagship client and the one Helen Squared was founded on. They’re still going strong with us many years later. We worked with them to develop a tailored legal marketing strategy grounded in a clearer understanding of their customers. We focused on strategy development, tone of voice and building team confidence in their online presence.
“The Helens are such a force. Enthusiastic and innovative, with tons of advice and ideas. The Helen Squared team helped us develop a marketing strategy that fits our budget, aligns with our customers and plays to our team’s strengths. We finally feel confident showing up online.”
– Julie Saliba, Chief Innovation Officer, echo.legal
How We Work
Everything we do is grounded in our Five Steps to Five Star Marketing programme:
- Imagine – Strategy and positioning through deep stakeholder research
- Plan – Tactical mapping aligned to your capacity and goals
- Create – Evergreen and campaign content shaped by audience insight
- Train – LinkedIn and brand training
- Deliver – Ongoing content, performance tracking and iteration
You can dig into the details of the Five Steps to Five Star Marketing programme here.
For clients who want to carry on, we offer One Step Beyond – our monthly delivery and strategy service.
Five Steps to Five Stars Marketing is built around what each client needs, delivered by two marketers who’ve been inside legal for decades and know how to get things done properly.