They are very good at what they do. Their marketing just has not caught up yet.
Our clients are managing partners and C-Suite, legal founders and suppliers to the legal sector who have reached the point where good intentions are no longer enough. They need a clear strategy, a sharper story, and someone who can deliver it properly. That is what we are here for.
We work with:
Adviserly had a compelling proposition and a growing community of exceptional independent firms. What it needed was a clearer articulation of what made it different, language that would resonate with the boutique firms it wanted to attract, and a brand and website that reflected the quality of what it had built.
We started with research, working out the value proposition and the right positioning for the audience. That thinking fed directly into a new brand identity and website, giving Adviserly the platform to tell its story with confidence.
We now work with Adviserly as H2 In Residence, delivering campaigns and content that give member firms something to engage with and champion.
"Working with Helen and the team has been a great experience. Professional, on time, and fun, there really were no stumbling blocks. Everything ran like clockwork and I loved the feeling when reading their words describing my business, and seeing the logo and design bring them to life. Spot on."
– Robert Flint, Founder, Adviserly
We built and delivered a full marketing programme for this new-generation law firm, including brand strategy, positioning and messaging, a content programme and LinkedIn training to underpin it all and increase share of digital voice.
“Can’t recommend Helen Squared enough to innovative law firms in the market for great digital marketing strategies and services. They’ve given us the best possible programme for a firm our size, at a budget we could afford. Helen Squared knows how to be innovative without being disrespectful to the legal profession. They push on creativity just enough, while maintaining the trust clients expect from their lawyers.”
– Clotilde Iaia-Polak, Managing Partner, Yungo Law
We ran Five Steps to Five Star across two sides of the business, building strategy, delivering campaigns, and putting the systems in place to support future growth.
“They got us through audience, strategy, content and implementation in just a few weeks. We’d previously just relied on word of mouth.”
– Mick Edmondson, Programme Director, Complete Projects
“Working with the Helen Squared team has made a real difference to Complete Projects. They took the time to understand our business, helped us define our strategy and clarify our messaging. We now have a strong foundation and clear direction. They’ve also opened doors through their network that we wouldn’t have found ourselves.”
– Keith Bottomley, Head of Legal, Complete Projects
echo.legal was our flagship client and the one Helen Squared was founded on. They’re still going strong with us many years later. We worked with them to develop a tailored legal marketing strategy grounded in a clearer understanding of their customers. We focused on strategy development, tone of voice and building team confidence in their online presence.
“The Helens are such a force. Enthusiastic and innovative, with tons of advice and ideas. The Helen Squared team helped us develop a marketing strategy that fits our budget, aligns with our customers and plays to our team’s strengths. We finally feel confident showing up online.”
– Julie Saliba, Chief Innovation Officer, echo.legal
Ready to be our next case study?
If your legal business is growing, repositioning, or simply at the point where the marketing needs to reflect the firm you have built, we would like to hear from you.
One of the Helens will come back to you directly.