Legal Geek Growth is just around the corner, and we’re heading there with notebooks in hand, stickers in our bags, and one big question on our minds:
What does growth actually look like for small law firms right now?
It’s a word that gets thrown around a lot. But in legal, especially for smaller firms and legal tech teams, growth isn’t always about doubling headcount or launching a flashy campaign.
Sometimes, it’s just about moving forward with clarity, confidence, and content that actually works.
Growth vs. Maintenance: Which One Are You Marketing For?
A lot of firms are asking the same thing: Should we go all in on growth? Or stick with what’s working?
We break it all down in our latest LinkedIn article, where we talk about
- The real difference between growth and maintenance marketing
- Four gut-check questions to help you choose the right path
- Two practical roadmaps based on our Five Steps to Five Star Marketing model
It’s made for ambitious firms who want to move forward (without burning out by week three).
Who We’re Buzzing to Hear at Legal Geek Growth
We’re not just going for the tote bags. These talks are top of our hitlist:
- Catherine Bamford on when to use AI vs automation (helping firms cut the noise and use tech that actually works)
- Tara L. Waters and Tim Dorsett on proposals and storytelling (er, yes please)
- Jodie Hill on workplace culture, mental health, and neurodiversity (the kind of leadership that builds sustainable success)
We’re also hoping to catch Sarah Murphy from Clio (because data that tells a story is our love language), and Michael Grupp breaking down the AI myths for smaller firms. Less magic, more useful.
Serious about marketing. Slightly less serious about how we talk about it.
We talk about all this and more in our monthly marketing musings memo: WordUp!
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