Privacy & Cookies Policy
Last updated: 24th September 2026
1. Introduction
1.1 We’re committed to protecting your privacy and handling your personal data with care.
1.2 This policy explains how we collect, use and store personal data when you use our website or services. We are the data controller, which means we decide how and why your personal data is processed.
1.3 We use cookies and similar technologies on our website. Where consent is required, we will ask for your permission before setting optional cookies.
1.4 You can use the cookie controls on our website to manage or change your cookie preferences at any time.
1.5 In this policy, “we”, “us” and “our” refer to Helen Squared Limited.
2. How we use your personal data
We may collect and process different types of personal data for the following purposes.
2.1 Usage data
This may include information such as your IP address, browser type, approximate location, pages visited and how you interact with the website.
Where analytics technologies require consent, we will only use them after you have given your permission through our cookie controls.
We use this information to understand how our website is used and to help us improve it.
2.2 Contact data
If you contact us or work with us, we may collect your name, email address and other contact information that you provide.
We use this information to communicate with you, respond to enquiries and provide our services. The legal basis will depend on the circumstances and may include taking steps at your request before entering into a contract, performance of a contract, our legitimate interests or consent where appropriate.
2.3 Profile data
Where you provide information to us in connection with our services, this may include details such as your name, job title, company name or professional interests.
We may use this information to provide relevant services and manage our business relationship with you.
2.4 Marketing data
We may use your contact details to send you updates, newsletters or event invitations where we have an appropriate lawful basis to do so.
Where consent is required, we will ask for it. You can opt out of marketing communications at any time.
2.5 Transaction and service data
If you purchase services from us or work with us under contract, we may collect and retain information needed to manage that relationship, issue invoices and maintain appropriate business records.
The legal basis for this processing may include performance of a contract and compliance with our legal obligations.
2.6 Communication data
If you contact us, we may keep a record of the communication, including the content of your message and your contact details.
We do this where necessary for our legitimate interests in responding to enquiries and maintaining appropriate business records.
3. Sharing your data
We only share personal data where appropriate, which may include:
- professional advisers or subcontractors who support our work;
- third-party service providers and platforms that help us operate our business and provide our services;
- organisations or authorities where disclosure is required by law or in connection with legal claims; and
- other parties where you have asked or authorised us to share your information.
We do not sell your personal data or share it with third parties for unrelated marketing purposes.
4. International transfers
Some of the service providers we use may process or store personal data outside the UK.
For example, services used for online meetings, communications or other business activities may process information in the United States or other countries.
Where personal data is transferred internationally, we take appropriate steps to ensure that suitable data protection safeguards are in place where required.
5. Data retention
We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including where necessary to meet legal, accounting or reporting requirements.
Depending on the circumstances:
- contact and service data may be retained for up to 10 years;
- marketing information will be updated where you unsubscribe or otherwise change your preferences;
- communications and enquiry data will be reviewed periodically and retained where there is an appropriate business or legal reason to do so; and
- certain information may be retained for longer where required by law or necessary to establish, exercise or defend legal claims.
6. Your rights
Depending on the circumstances, UK data protection law may give you rights in relation to your personal data, including the right to:
- request access to your personal data;
- ask us to correct inaccurate or incomplete information;
- request deletion of your personal data;
- object to or request restriction of certain processing;
- withdraw consent where processing is based on consent;
- request transfer of certain personal data; and
- complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we have handled your personal data.
To exercise your rights, please contact us at contact@helensquared.co.uk.
If you have a concern about how we use your personal data, we would welcome the opportunity to address it first. You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection. Further information is available on the ICO website at ico.org.uk.
7. Cookies
Cookies are small text files that websites can place on your device. They are used for purposes such as enabling website functionality, remembering preferences and understanding how a website is used.
Some cookies are necessary for the website to operate. Other cookies, such as analytics cookies, are optional and require your consent.
We use CIVIC Cookie Control to provide our cookie consent controls and allow you to manage your preferences.
7.1 Necessary cookies
Necessary cookies are used for essential website functionality, including remembering your cookie preferences.
These cookies are necessary for the operation of the website and cannot be switched off through our cookie preferences.
7.2 Analytics cookies
With your consent, we use Google Analytics to help us understand how visitors use our website.
Google Analytics provides information about how visitors interact with the site, which helps us understand its performance and identify ways in which it could be improved.
The Google Analytics cookies used on this website may include:
_ga
Used by Google Analytics to distinguish visitors.
_ga_QZL573ZZP3
Used by Google Analytics in connection with this website’s Analytics property to maintain and measure session information.
Analytics cookies are optional and are not intended to be set unless you have given your consent.
7.3 Managing your cookie preferences
When you first visit our website, our cookie notification allows you to Accept, Deny or manage your Cookie Preferences.
You can change or withdraw your consent at any time using the Cookie Control icon available on the website.
You can also control or delete cookies using your browser settings. Please be aware that blocking necessary cookies may affect the operation of some websites.
8. Changes to this policy
We may update this Privacy & Cookies Policy from time to time to reflect changes to our website, services, business practices or legal requirements.
The latest version will be published on this page and the date at the top of the policy will show when it was last updated.
9. Contact us
This website is operated by Helen Squared Limited.
Registered address:
167–169 Great Portland Street
5th Floor
London
W1W 5PF
Email: contact@helensquared.co.uk
Company number: 13760964
If you have any questions about this policy or how we handle your personal data, please contact us using the details above.