If you’re here, you’ve probably seen our work. Maybe you’ve heard about our Five Steps to Five Star Marketing programme.
Maybe someone said, “Just speak to the Helens” when you asked how to make your marketing less of a chore and more of a superpower.
You might be wondering how it works, what’s included, whether we’ll ghostwrite your posts or design your website, and whether we’re a legal marketing agency or something else entirely.
So here’s what you need to know. Straightforward and human, just like our marketing.
What is Five Steps to Five Star Marketing?
It’s our flagship programme for ambitious legal businesses who want more than disconnected tactics. You get the marketing strategy, the system, and the processes to build a marketing engine that works.
We create a clear content roadmap built around your goals, audience, and messaging. It’s practical, detailed, and easy to action with training and tools to keep it consistent and sustainable.
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Step 1: Imagine
We kick off with stakeholder research, workshops, and interviews to uncover your audience, positioning, tone of voice and messaging. You’ll leave with total clarity, a messaging framework, and a marketing roadmap you can grow with.
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Step 2: Plan
We turn your vision into a tactical marketing plan, mapping your activity across the next 6 to 12 months to suit your goals, platforms, and capacity.
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Step 3: Create
This stage is where your brandstarts to show up with clarity and creativity. We research the themes and questions that matter to your audience. We create campaigns that are fuelled by quality copy, such as long-form blogs, interviews, and clients' stories. We repurpose these into social campaigns, which play out on your primary channel of LinkedIn.
You’ll walk away with content you’re proud to share, backed by the tools and systems to keep showing up consistently, even on busy weeks.
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Step 4: Train
We don’t just hand over the strategy and hope it sticks. We bring it to lifefor your team.
We run training sessions to make sure everyone understands your strategy and plan. It’s about getting full buy-in, alignment, and confidence across your business.
Our LinkedIn training is a core part of this. We show your team how to represent the company brand and build their own presence - the kind that drives credibility, connection, and visibility on the world’s biggest B2B platform.
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Step 5: Deliver
This is where consistency kicks in.
We keep your brand visible with a smart mix of content, shaped around your goals and audience insight. That might be a blog, a client interview, a beautifully-designed carousel or a set of social tiles designed to stop the scroll. All balanced between brand voice and SEO.
We write, design and post on your LinkedIn company page to give you a steady rhythm of company content that you and your team can actively support. We track performance, spot what’s resonating and adjust your content so your marketing keeps improving as your business grows.
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Is it one size fits all?
Not at all. You can pick the version that fits your goals, team, and budget.
For founders and lean legal teams who need clarity, not complexity.
We build your brand strategy from scratch, then create a content plan and deliverables you can action right away.
This light process is streamlined for speed. We don’t need a huge team to interview or loads of legacy content. Just you, your goals, and a smart way to get started.
For growing legal businesses with a base to build on, but no time to do it.
We refresh your strategy, run internal interviews, and dig into your market. You get a three-year roadmap, LinkedIn training for your team, and quality monthly content deliverables tailored to your goals.
This is for law firms and legal businesses getting serious about their legal marketing and visibility.
For law firms and legal businesses who want to lead the conversation and stay ahead of the curve.
We start with extensive stakeholder research across your team and external audiences. From there, we build a future-proof strategy and a plan to carry you through the next three years.
You get a strong base of evergreen content that keeps playing out your core messages, supported by monthly campaigns on social media. That includes hero campaigns, carousels, infographics, client stories and sharp thought leadership that reflects your brand and voice.
We provide LinkedIn and personal brand training, monthly strategy calls with both Helens, and regular reporting to keep your content focused and performing.
This is the full engine. Strategic, creative and built to grow with you.
Final word
We work with legal businesses that are ready to take their marketing seriously.
You get both of us, fully involved. Clear strategy, content with substance, and support that’s honest and hands-on. We take the time to understand your business and your goals, then help you show up in a way that’s consistent, confident and credible.