Every legal business is different. Some need to build from scratch. Some have the foundations in place and want to keep the momentum going. Some are at a moment of change and need a specific project or campaign delivered.
Whatever the starting point, the H2 Way runs through everything we do: understanding your business properly before we build anything, getting your story sharp, then putting the right tools and content in place to carry it forward.
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OPTION 1: H2 Foundations: The six-month programme that gets your marketing properly in place.
H2 Foundations is for law firms and legal businesses who are serious about growth and ready to put the right marketing foundations in place. Over six months, we work through three stages: understanding what is true about your business and your market, articulating a clear positioning and messaging framework your whole team can use, and amplifying that story through content, LinkedIn, and consistent delivery.
Strategy, messaging, content, LinkedIn training and management, all working together from day one.
By the end, you have a marketing engine that is specific to your business, built on evidence, and designed to last.
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OPTION 2: H2 Brand and Website: For businesses at a moment of change.
Repositioning. Rebrand. New website. Sometimes all three. These are the projects that matter most and go wrong most often, usually because the strategy is not in place before the design work starts.
We work in three stages: getting your story straight first, then getting your visual identity right, then getting you showing up properly online. Each stage has a clear outcome. The work is led by us and delivered with a trusted team of brand and web specialists we have worked with for years.
The result is a brand and website that actually reflects the business you have built.
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OPTION 3: H2 In Residence: For businesses that want to keep the momentum going.
Once the foundations are in place, some businesses want to maintain that progress month by month. We stay embedded: planning, delivering, and evolving your marketing as your business grows.
This is not a retainer in the traditional sense. It is an ongoing senior partnership, with both Helens close to the work and the strategy consistently moving forward.
Not sure which fits?
Most clients come to us knowing something needs to change but not always knowing exactly where to start. That is fine. A discovery call with one of the Helens is the right first step: no pitching, just a straight conversation about where you are and what would help.
WHAT CLIENTS SAY
"Their attention to detail and patience in understanding the intricacies of our business is commendable. They engage as true partners, genuinely invested in our success." Sarah-Jane Butler, Founder, Farringford Legal
"They gave us the best possible programme for a firm our size, at a budget we could afford. They push on creativity just enough, while maintaining the trust clients expect from their lawyers." Clotilde Iaia-Polak, Managing Partner, Yungo Law
"The Helen Squared team helped us develop a marketing strategy that fits our budget, aligns with our customers and plays to our team's strengths. We finally feel confident showing up online." Julie Saliba, Chief Innovation Officer, echo.legal